Zapper PR combines the digital world with the traditional PR. With our big network of press and trade and our creative team we always find inspiring ways to promote your destination on events, trade shows and many more occasions.
More than ever people seek their information online. Zapper PR tries to combine the traditional PR with online innovative ways to reach the right target audience. From experience we know how important it is to be visible on all social platforms, blogs and other websites.
Zapper PR can be your eyes and ears on the Dutch, Belgium and German market. We do this with, amongst other things, general PR consultancy, coordination, strategies, press and familiarization trips and maintaining contact with press and tour operators.
We want your destination to shine. With our wide range of online and offline campaigns we can reach the target audience you prefer. With our expertise on the consumer market we can create a lot of exposure for your destination.
It comes across as an article but it works like an advertisement. Reaching your target audience and getting their attention can be difficult in a crowded media scene. The solution cannot only be found in bigger ads but also in the power of content, written by influencers.
You want to organise an event in the Netherlands , Belgium or Germany? We would gladly take care of the total event management, from sending invitations and location scouting to creating unique experiences and extensive reporting.
Do you want to organise a press trip and are you in need of journalists or bloggers? With our extensive network, we can arrange that our matching journalists or bloggers write one or (even better) several stories for publication.
We will seek to pair your destination with a retail company in order to reach the target group that is most likely to be interested to visit your city/region. In doing so we will benefit from the retail company’s network.
Always remember that you are absolutely unique.
Zapper PR and Destination Marketing is part of the Zapper Group. With our years of knowledge and expertise of the travel and lifestyle market with have built an extended and unique network, which we are happy to share with our partners. Our database consists thousands of relevant contacts, including conventional and online media, journalists, bloggers, retailers and branch organizations in the Netherlands, Belgium and Germany.
Annelies Putman Cramer
Bianca van der Ham
(based in our Berlin office)
Jeroen van Rijn
WHAT OUR CUSTOMERS SAY ABOUT US
As you could read in this article we opened our very own CityZapper Pop-Up Store in the center of Amsterdam. The focus of this store was to give cities around the world the possibility to create visibility in the store via product placement, video’s, (networking) events and other PR activities. One of our partners during[…]
From the 13th of September until the 8th of October 2017 we opened our own Pop-Up Store with our brand CityZapper. The pop-up could be found on the Haarlemmerdijk 41, right in the centre of Amsterdam. So during this month CityZapper was not only visible online, but also offline, with the CityZapper Pop-Up Store in Amsterdam. During these[…]
Together with WOW air, Visit Pittsburgh and Golden Triangle Bike we set up a great retail cooperation in the Netherlands with Intersport Twinsport. From the 6th of June until the 16th of July every customer of the retail chain has the chance to win the main prize: a 9-day bicycle trip to Pittsburgh, where they[…]
For several years we have done activities to make Norway – and especially Geilo – more top of mind with Dutch consumers when it comes to wintersport. Since Geilo is developing quickly, Christian and I decided it was time to get some new inspiration, and so we did from 19th till 21st of April 2017.[…]
Bloggers are big influencers in the online PR these days, especially in the travel industry. Sponsored stories are a great way to reach the desired target group and send out the message you want to share, possibly with direct links back to your website. To create even more exposure with these sponsored articles, Zapper PR uses a[…]
What a night out and a coaster can give you! Winning a trip to America after a regular night out, is that really possible? We took the risk and brought a couple of coasters with a price competition on it with us. A couple of weeks and festivals later we got a phone call with the[…]
Canada 14 Feb – 21 Feb 2017 We would like to share our amazing experience in Canada. FLTR Laura Sinclair (Edmonton Tourism), Stefan Spanjer (price winner), Bianca van der Ham (Zapper PR) Full of excitement we started our trip on Tuesday 14th of February, which is indeed valentine’s day. This was not forgotten by KLM[…]
Promoting cities on the Dutch and German markets can be done in many different ways. Besides our extensive online campaigns, we can also promote your city with creative offline campaigns. An example is a retail cooperation. Reaching that group of potential travellers that fits perfectly to your destination, it’s the dream of every tourism board.[…]
A great way to reach a big audience for a destination is via the media. To make Edmonton and Jasper top of mind with the Dutch and German consumers we arranged that four of the biggest newspapers of the Netherlands and one big newspaper in Germany explored Canada to write inspiring articles about the destinations. Our[…]
To inspire press, tour operators and bloggers for Norway as a skiing destination Zapper PR organised a networking event. In order to tell the story in the best way possible, we picked SnowPlanet, an indoor skiing hall in the Netherlands as the location to host this event. During a presentation, networking reception, session of skiing[…]