Last month, Zapper PR organized a press trip to Uganda as part of our project ‘BeleefUganda.nl‘. We traveled together with different media titles and freelance journalists and our video producer. After a direct flight with KLM to Entebbe International Airport, we got to experience everything the ‘Pearl of Africa’ has to offer. Uganda is a[…]
After a tender procedure – in which South African Tourism requested to come up with ideas for PR activities to stimulate travel to South Africa in the Netherlands and Belgium – our agency, Zapper PR, was appointed to provide this for the tourist agency for the next 3 years. We are pleased and proud to[…]
Zapper PR organized a Sneeuwzeker Deals FAM trip to Edmonton and Jasper in Canada for the Dutch and Belgian tour operators Joker Reizen, Canada Travel Designers, Travelnauts, Tenzing Travel and Kriski. After a direct flight with KLM to Edmonton International Airport, they got to experience everything the destination has to offer. Located in the province[…]
As part of our collaboration with Poznań Airport, we sent out an inspirational press release about what people can do in Poznań during fall. The press release was shared with our Dutch network of media contacts. Poznań is a surprising destination in the western part of Poznań. The city can be reached by the direct[…]
Collaboration for innovative German.Local.Culture campaign for German cities CityZapper is the partner of the German National Tourism Board on the Dutch market in the new, global German.Local.Culture campaign. This summer, the campaign will go live in the Netherlands with a total of 27 partner cities, including Munich, Bremen, Erfurt, Hanover, Münster, Wernigerode and Baden-Baden. To[…]
We are very happy with the fact that tourism is slowly starting up again, so behind the scenes we have been working on a new campaign: Dream Destinations. You can read all about it in this blog. Our editors have been working hard on the Dream Destinations campaign. A new CityZapper campaign to highlight dreamy European[…]
The last few weeks we organized the first edition of the Zapper Media Awards. The Zapper Media Awards have been organized to support travel journalism, as the work field for journalists and bloggers will become challenging. Journalists, bloggers and photographers could submit their best work to have a chance to win € 750. The submitted[…]
Good news arrived this morning at our office in Amsterdam: yesterday, the Alto Awards Gala took place in Banff National Park, Alberta and our created, developed and executed 2017/2018 “Sneeuwzeker Deals” campaign won the award for “Marketing Partnership Excellence”. Zapper PR worked together in this project in great collaboration with KLM, Edmonton International Airport, Edmonton Tourism, Tourism[…]
This week, our new project for the city of Kassel has started! Via different travel bloggers in the Netherlands, we share the story of the German city Kassel during summer time.
One of Zapper PR’s much used online marketing techniques is the use of advertorials to spread the preferred message via travel bloggers to the target audience. One of those partners is KLM. Together with the Dutch airline we recently promoted two destinations on the Dutch and German market: St. Petersburg and Windhoek (Namibia). Sponsored articles[…]