KLM 100 years – Edmonton & Jasper

Objective

Promote destination Edmonton and Jasper via gateway Edmonton International Airport

Solution

Edmonton and Jasper were one of the 7 destinations who had the opportunity to attend the KLM 100 anniversary experience at Schiphol Airport. Zapper PR created a winter experience in the hangar at Schiphol Airport, and promoted Edmonton and Jasper to thousands of travel trade professionals, KLM employees, KLM partners and their Flying Blue Platinum families. It was an honour for Edmonton and Jasper to be part of the 7 day festivities. Pieter Elbers, CEO KLM Royal Dutch Airlines, visited the Edmonton and Jasper stand to thank Edmonton and Jasper for their ongoing support to promote the route Amsterdam – Edmonton. What an example of an excellent partnership!