Koffievoordeel Blogger Ads campaign
In collaboration with the Dutch company Koffievoordeel we organized a Blogger Ads campaign with 5 bloggers in the Netherlands.
Objective
The target of the campaign was to generate awareness for the new coffee cups of Gran Maestro Italiano that were going to be launched in the Netherlands. These new coffee cups were attractively priced and well rated by a test panel. Therefore, it was expected to be very popular on the Dutch market.
Activity
To reach the objective, Zapper PR organized the following activities:
- Blogger Ads campaign with 5 different lifestyle blogs in the Netherlands
- Press release to media database
Solution
Via inspiring content articles, the bloggers integrated the commercial message to buy coffee cups in their content. Favorite coffee recipes and creative angles came up and formed the context for the message about buying coffee cups via Koffievoordeel.nl. The result was a successful, integrated campaign that had a big reach amongst a food and lifestyle interested target group. The press release topped the success off and resulted in even bigger online reach of the message.
