MGM Resorts – Las Vegas
Objective
Increase holiday packages which includes overnight stays in an MGM Resort and a KLM direct flight from Amsterdam to Las Vegas.
Activity
Zapper PR arranged trade development activities on the Dutch and Belgian markets
- Digital sales platform
- Tour Operator liaison
- Online marketing campaign
- Fam trip
- Trade newsletters
- Press releases
Solution
Zapper PR launched the website www.CityBreakVegas.nl. The website presents holiday packages from partner Tour Operators. To generate website traffic we launched an online campaign. Zapper PR took care of lead generation, trade contracts and followed the booking requests. MGM Resorts has seen an increase in bookings from the Netherlands and Belgium. We are proud that MGM Resorts has chosen Zapper PR as their partner for the Dutch and Belgian markets.
