Zapper PR combines the digital world with the traditional PR. With our big network of press and trade and our creative team we always find inspiring ways to promote your destination with press trips, press releases, fam trips and many more occasions.

With our many marketing strategies we will reach the right target groups for your destination. Traditional PR is very important to inspire a potential new group of travellers for your destination.

Press trips

What better way to reach a specific target group, than by letting their trusted journalist tell the story of your destination? Our target is to get leading media involved to gain high media value. This covers newspapers, magazines and television. The emphasis will specifically be on individual press trips and accompanying journalists/photographers. This way, we can adjust the trips best to the wishes of the media and the outcome will be best. Read more: Testcase Edmonton

Press releases

We have an extensive network of more than 1,500 media contacts. Their expertises vary from travel and outdoor to lifestyle and food. By sending out press releases to them, the buzz around your destination will revive and they will share the stories that matter to their readers. We will pro-actively look for themes to inspire journalists and bloggers. The press releases includes writing, editing, translation, follow-up and reporting.

Fam trip

We can organize a familiarization trip with tour operators and travel professionals from different markets to your destination. A Zapper PR representative will be guiding the trip from Amsterdam to your destination.  This includes: invitation management, selection of participants, organization of the tour from the Netherlands, Germany or the UK to your destination and supporting the local program with one representative.