Zapper PR combines the digital world with the traditional PR. With our big network of press and trade and our creative team we always find inspiring ways to promote your destination on events, trade shows and many more occasions.
More than ever people seek their information online. Zapper PR tries to combine the traditional PR with online innovative ways to reach the right target audience. From experience we know how important it is to be visible on all social platforms, blogs and other websites.
Zapper PR can be your eyes and ears on the Dutch, Belgium and German market. We do this with, amongst other things, general PR consultancy, coordination, strategies, press and familiarization trips and maintaining contact with press and tour operators.
We want your destination to shine. With our wide range of online and offline campaigns we can reach the target audience you prefer. With our expertise on the consumer market we can create a lot of exposure for your destination.
It comes across as an article but it works like an advertisement. Reaching your target audience and getting their attention can be difficult in a crowded media scene. The solution cannot only be found in bigger ads but also in the power of content, written by influencers.
You want to organise an event in the Netherlands , Belgium or Germany? We would gladly take care of the total event management, from sending invitations and location scouting to creating unique experiences and extensive reporting.
Do you want to organise a press trip and are you in need of journalists or bloggers? With our extensive network, we can arrange that our matching journalists or bloggers write one or (even better) several stories for publication.
We will seek to pair your destination with a retail company in order to reach the target group that is most likely to be interested to visit your city/region. In doing so we will benefit from the retail company’s network.
Always remember that you are absolutely unique.
Zapper PR and Destination Marketing is part of the Zapper Group. With our years of knowledge and expertise of the travel and lifestyle market with have built an extended and unique network, which we are happy to share with our partners. Our database consists thousands of relevant contacts, including conventional and online media, journalists, bloggers, retailers and branch organizations in the Netherlands, Belgium and Germany.
Bianca van der Ham
WHAT OUR CUSTOMERS SAY ABOUT US
Good news arrived this morning at our office in Amsterdam: yesterday, the Alto Awards Gala took place in Banff National Park, Alberta and our created, developed and executed 2017/2018 “Sneeuwzeker Deals” campaign won the award for “Marketing Partnership Excellence”. Zapper PR worked together in this project in great collaboration with KLM, Edmonton International Airport, Edmonton Tourism, Tourism[…]
On the short term, we are looking for a freelancer or employee that can assist us with our PR, Marketing (both offline and online) and Content activities on the German market. (20 to 40 hours per week)
One of Zapper PR’s much used online marketing techniques is the use of advertorials to spread the preferred message via travel bloggers to the target audience. One of those partners is KLM. Together with the Dutch airline we recently promoted two destinations on the Dutch and German market: St. Petersburg and Windhoek (Namibia). Sponsored articles[…]
Air Mauritius starts operations to Amsterdam, as from 26 March 2018, with two weekly flights on Mondays and Fridays. A third weekly flight will be added on Wednesdays in July and August. The flights will be operated under the collaborative agreement between Air Mauritius and KLM Royal Dutch Airlines. KLM kicked off these joint operations[…]
The Zapper Group recently launched a new online inspiration magazine about winter sports – SnowZapper. With over 80 ski resorts around the world featured, SnowZapper offers a broad variety in guides, blogs and tips for snowboarders and skiers alike. The online magazine combines useful information about snowfall, slopes, lifts and ski resorts with inspirational lifestyle[…]
As you could read in this article we opened our very own CityZapper Pop-Up Store in the center of Amsterdam. The focus of this store was to give cities around the world the possibility to create visibility in the store via product placement, video’s, (networking) events and other PR activities. One of our partners during[…]
From the 13th of September until the 8th of October 2017 we opened our own Pop-Up Store with our brand CityZapper. The pop-up could be found on the Haarlemmerdijk 41, right in the centre of Amsterdam. So during this month CityZapper was not only visible online, but also offline, with the CityZapper Pop-Up Store in Amsterdam. During these[…]
For several years we have done activities to make Norway – and especially Geilo – more top of mind with Dutch consumers when it comes to wintersport. Since Geilo is developing quickly, Christian and I decided it was time to get some new inspiration, and so we did from 19th till 21st of April 2017.[…]
Bloggers are big influencers in the online PR these days, especially in the travel industry. Sponsored stories are a great way to reach the desired target group and send out the message you want to share, possibly with direct links back to your website. To create even more exposure with these sponsored articles, Zapper PR uses a[…]