Our projects
Our Expertise in Europe
We are a dynamic PR agency with offices in the Netherlands and Belgium, and an active hub in Germany. With our own teams on the ground, we cover these key markets directly, reaching some of Europe’s most valuable and travel enthusiastic consumers. Beyond this, we collaborate with trusted partners across Scandinavia, the UK and other key European markets. As a proud member of the Travel Lifestyle Network (TLN), a global alliance of leading travel and lifestyle communications agencies, we can seamlessly extend campaigns into more than 50 markets worldwide. International brands trust us to build awareness, generate media coverage and create meaningful industry connections, supported by our multilingual team and extensive international network. Our local expertise, entrepreneurial mindset and global reach make us the ideal partner to tell your story across borders and deliver results that matter.
Sales Platform
Zapper PR’s Sales Platforms have a great focus on conversions to assure an increase in sales. The Sales Platform is ideal to communicate in all Marketing & PR activities!
Trade Liaison
Tour operators and travel agents are key to increase bookings and traffic to a destination. That is why Zapper PR collaborates closely with an extensive network of trade professionals.
Press Trips
Let journalists, bloggers or influencers experience your destination or product themselves, so they can create authentic stories. Zapper PR can organise group trips or press visits on individual basis.
Media Releases
Like to share news, information and inspiration with journalists, media, bloggers and influencers? Let Zapper PR write and distribute a media release to an extensive network of media.
Blogger Ads
Reaching your target audience and getting their attention can be difficult in a crowded media scene. The solution lies in the power of content, written by bloggers and influencers.
Events
You want to organise an event for press? Zapper PR can take care of the total event management, from sending invitations and location scouting to creating unique experiences.
Consumer Activation
Want to interact with a specific target audience? The Consumer Activation is perfect! Zapper PR pairs your brand to a relevant retail or other chain and creates exposure, branding and awareness!
E-Learning
Train travel trade, press or another desired target group about everything there is to know about your destination or product! Zapper PR’s E-Learning creates a fun and educative tool. And if necessary, we distribute it, too!
Trade Field Visit
Want to show your destination to key tour operators and travel agents? Zapper PR can support you with the organization of a Trade Field Visit: from invitation management to product development.
Brochure distribution
Reach your target audience in the right environment with Zapper PR’s brochure distribution services. We distribute magazines and brochures through a carefully curated network of premium locations.
CityZapper
CityZapper is one of the leading online city travel platforms in The Netherlands and over the years it has grown to be a ‘go-to-place’ for many travellers to seek inspiration for their upcoming city break.
Copywriting
In need of attractive content about your destination or product? Zapper PR’s content team assists you in telling the story that not only reads nicely, but also appeals to the target market!
Online marketing
Everybody is online, so make sure you are visible there! The online marketing team creates conversion increasing campaigns on Google, Facebook, etc.
Media buying
Online advertising is important, but in an ideal situation there is always a mix with an offline campaign. Zapper PR can facilitate media buying in print, radio, out-of-home, etc.
Representation
Zapper PR can be your eyes and ears in the European market. We can represent destinations or products on events, function as the local PR agency and much more to take work out of your hands.
Crisis Communication
Zapper PR knows how to effectively communicate during a crisis to minimise risk and exposure. The management of reputations is what we strive for! We always handle situations quickly.
Tourism Fairs
Be visible on fairs in the Netherlands, Germany or Belgium. Zapper PR guides you in the process building up to the fair, the marketing and booth building and can stand as representatives of your destination.
INSPIRING TRAVELLERS. CONNECTING MARKETS. DRIVING RESULTS.
Combining local market expertise with global capabilities, we create impactful campaigns that inspire travellers, connect markets and drive measurable growth.
LOCAL EXPERTS GLOBAL CONNECTIONS
For over two decades, we have helped destinations, airlines, tourism boards and hospitality brands grow their visibility and influence across Europe. Combining local market expertise with global capabilities, we turn awareness into engagement and engagement into bookings.
Through strategic PR, trade relations, influencer marketing and consumer campaigns, we connect brands with the audiences that matter most. Our focus extends beyond visibility alone, delivering measurable results, stronger partnerships, increased conversions and sustainable business growth for our clients.
OUR TEAM
Christian Clerx
Bianca van der Ham
Jan Waaksma
Sanne Steenhuizen
Iris Sijm
Ypie Kingma
Joy van Veen
Pepijn Koning


















