Zapper PR’s Sales Platforms have a great focus on conversions to assure an increase in incoming traffic. The Sales Platform is ideal to communicate in all Marketing & PR activities!
Tour operators and travel agents are key to increase bookings and traffic to a destination. That is why Zapper PR collaborates closely with an extensive network of trade professionals.
Let journalists, bloggers or influencers experience your destination themselves, so they can create authentic stories. Zapper PR can organise group trips or press visits on individual basis.
Like to share news, information and inspiration with journalists, media, bloggers and influencers? Let Zapper PR write and distribute a media release to an extensive network of travel media.
Reaching your target audience and getting their attention can be difficult in a crowded media scene. The solution lies in the power of content, written by bloggers and influencers.
You want to organise an event for press and/or trade? Zapper PR can take care of the total event management, from sending invitations and location scouting to creating unique experiences.
Want to interact with a specific target audience? The Consumer Activation is perfect! Zapper PR pairs your destination to a relevant brand and creates exposure, branding and awareness!
Train travel agents and tour operators about everything there is to know about your destination! Zapper PR’s E-Learning creates a fun and educative tool for travel trade. And we distribute it, too!
Trade Field Visit
Want to show your destination to key tour operators and travel agents? Zapper PR can support you with the organization of a Trade Field Visit: from invitation management to product development.
In need of attractive content about your destination? Zapper PR’s content team assists you in telling the story that not only reads nicely, but also appeals to the target market!
More than 90% of the people orientates online for their next destination. Be visible! The online marketing team creates conversion increasing campaigns on Google, Facebook, etc.
Online advertising is important, but in an ideal situation there is always a mix with an offline campaign. Zapper PR can facilitate media buying in print, radio, out-of-home, etc.
Zapper PR can be your eyes and ears in the European market. We can represent destinations on events, function as the local PR agency and much more to take work out of your hands.
Zapper PR knows how to effectively communicate during a crisis to minimise risk and exposure. The management of reputations is what we strive for! We always handle situations quickly.
Always remember that you are absolutely unique.
Zapper PR and Destination Marketing is part of the Zapper Group. With our years of knowledge and expertise of the travel and lifestyle market with have built an extended and unique network, which we are happy to share with our partners. Our database consists thousands of relevant contacts, including conventional and online media, journalists, bloggers, retailers and branch organizations in the Netherlands, Belgium and Germany.
Bianca van der Ham
What our partners say about us
Good news arrived this morning at our office in Amsterdam: yesterday, the Alto Awards Gala took place in Banff National Park, Alberta and our created, developed and executed 2017/2018 “Sneeuwzeker Deals” campaign won the award for “Marketing Partnership Excellence”. Zapper PR worked together in this project in great collaboration with KLM, Edmonton International Airport, Edmonton Tourism, Tourism[…]
On the short term, we are looking for a freelancer or employee that can assist us with our PR, Marketing (both offline and online) and Content activities on the German market. (20 to 40 hours per week)
One of Zapper PR’s much used online marketing techniques is the use of advertorials to spread the preferred message via travel bloggers to the target audience. One of those partners is KLM. Together with the Dutch airline we recently promoted two destinations on the Dutch and German market: St. Petersburg and Windhoek (Namibia). Sponsored articles[…]
Air Mauritius starts operations to Amsterdam, as from 26 March 2018, with two weekly flights on Mondays and Fridays. A third weekly flight will be added on Wednesdays in July and August. The flights will be operated under the collaborative agreement between Air Mauritius and KLM Royal Dutch Airlines. KLM kicked off these joint operations[…]
The Zapper Group recently launched a new online inspiration magazine about winter sports – SnowZapper. With over 80 ski resorts around the world featured, SnowZapper offers a broad variety in guides, blogs and tips for snowboarders and skiers alike. The online magazine combines useful information about snowfall, slopes, lifts and ski resorts with inspirational lifestyle[…]
As you could read in this article we opened our very own CityZapper Pop-Up Store in the center of Amsterdam. The focus of this store was to give cities around the world the possibility to create visibility in the store via product placement, video’s, (networking) events and other PR activities. One of our partners during[…]
From the 13th of September until the 8th of October 2017 we opened our own Pop-Up Store with our brand CityZapper. The pop-up could be found on the Haarlemmerdijk 41, right in the centre of Amsterdam. So during this month CityZapper was not only visible online, but also offline, with the CityZapper Pop-Up Store in Amsterdam. During these[…]
For several years we have done activities to make Norway – and especially Geilo – more top of mind with Dutch consumers when it comes to wintersport. Since Geilo is developing quickly, Christian and I decided it was time to get some new inspiration, and so we did from 19th till 21st of April 2017.[…]
Bloggers are big influencers in the online PR these days, especially in the travel industry. Sponsored stories are a great way to reach the desired target group and send out the message you want to share, possibly with direct links back to your website. To create even more exposure with these sponsored articles, Zapper PR uses a[…]