Tourismus Marketing GmbH Baden-Württemberg
Tourismus Marketing GmbH Baden-Württemberg reached out to Zapper PR to execute a multi-faceted campaign on our platform CityZapper. This to attract more visitors to this area of Germany.
Objective
The objective for this campaign for Tourismus Marketing GmbH Baden-Württemberg was to promote Baden-Württemberg as a travel destination in the Netherlands and to attract more Dutch travelers to Baden-Württemberg. Therefore, the main goal was to reach a big audience.
Activity
Zapper PR arranged destination awareness for Baden-Württemberg to increase sales, awareness and knowledge about this destination.
- CityZapper campaign consisting of:
- City guide update
- Three new categories in the city guide
- Advertisement blocks
- Banners
- Five blog articles
Solution
The CityZapper campaign consisted of multiple facets in order to generate the biggest reach possible when just focussing on our platform CityZapper. Firstly, the city guide was updated. New categories about Bad Urach, Black Forest National Park Region, and Hochschwarzwald were added. The blogs focused on the following topics: A roadtrip through Baden-Württemberg, Villages in Baden-Württemberg, Cycling and hiking trails, Culinary highlights.
Credit header image: Tourismus Marketing GmbH Baden-Württemberg – TMBW-Dueper
