Lübeck und Travemünde Marketing GmbH
In collaboration with Lübeck und Travemünde Marketing GmbH, we launched a targeted campaign to promote this German city as a travel destination in the Netherlands.
Objective
Our partner Lübeck und Travemünde Marketing GmbH asked us to promote Lübeck and Travemünde as a travel destination in the Netherlands to drive tourism to Lübeck and Travemünde. The focus of the campaign lay on communicating the following topics: Gastronomy and Wine, Museums, Winter/Christmas, Events in 2023, and the Adventurous side of Dresden. All this to highlight the best that Dresden has to offer and to attract a broad audience.
Activity
Zapper PR arranged destination awareness and product development for Lübeck and Travemünde to increase sales, awareness and knowledge about this destination.
- CityZapper campaign consisting of:
- An update of the city guide
- Dedicated newsletter
- Item in the monthly newsletter
- Banners
- Blog articles
Solution
The CityZapper campaign highlighted all focus areas described in the ‘Objective’. Each focus area was used as topic for a blog. Also the city guide was updated. In the city guide, the readers can find information about the city, divided into multiple sections, for example: Highlights, Shopping, Museums, Restaurants etc. Then, there were also a dedicated newsletter about Lübeck that were sent to the database of CityZapper readers.
Credit header: © LTM
