Visit Antwerp
In collaboration with Visit Antwerp, we took care of the invitation management for a networking event and fam trip to Antwerp. Together with a diverse group of travel trade professionals we (re)discovered the city, developed products and rolled-out a marketing campaign to promote Antwerp among Dutch travelers.
Objective
To get the trade informed about the travel possibilities of Antwerp Zapper PR organized the invitation management for the event of Visit Antwerp.
To get the trade informed about the travel possibilities of Antwerp Zapper PR organized the invitation management for the event of Visit Antwerp.
Activities
Zapper PR organized the invitation management for the event of Visit Antwerp in Koninklijk Museum voor Schone Kunsten to activate the leisure travel trade and to communicate the themes: urban, culinary, culture, architecture, luxury and family. This is to increase the offer of Antwerp and to have it included in more programs.
- Trade liaison
- Contacting and follow-up with the travel trade
- FAM trip/post tour with tour operators focussed on leisure
- E-learning module
- Joint marketing activities
- Send out a trade updates
Solution
We used our extensive network of 1400+ travel trade professionals who we invited to the event and the fam trip. Afterward, we did a follow-up with all participants to see what the result is after the trip. All attendees got the opportunity to hand in a joint marketing proposal to promote Antwerp in their network. Furthermore, we created an e-learning for Antwerp and we included a city trip giveaway to attract more tourism professionals to extend their knowledge about Antwerp. This was also shared in our Facebook trade community and our trade newsletter.
