Graz and Steiermark

 

Objective

Our partners KLM, Graz Flughafen and Graz Turismus asked us to promote Graz as a winter destination in the Netherlands to drive tourism between the Netherlands and Graz with the direct KLM flight.

Activity

Zapper PR arranged destination awareness and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Graz Airport, the city Graz and the region Steiermark to increase sales, awareness and knowledge about this route.

  • CityZapper city of the month campaign
  • Online marketing campaign
  • Press releases
  • Press trips
  • Trade liaison
  • Joint marketing activities with trade

Solution

The digital sales platform ‘Verrassend Graz’ has launched and is being filled with holiday packages from trusted tour operators in The Netherlands. Zapper PR will take care of trade development and lead generation to www.verrassendgraz.nl through online marketing activities supported by Dutch travel bloggers. All holiday packages include: a KLM return flight in economy class, excursions and hotel accommodation.

Partner

 

 

Results

Circulation: 200.000

Reach: 250.000

Media value: EUR 200.000