Graz and Steiermark
Together with different partners we rolled out a multidisciplinary marketing campaign to promote the direct flight from Amsterdam to Graz and to market Graz as tourism destination.
Objective
Our partners KLM, Graz Flughafen and Graz Turismus asked us to promote Graz as a winter and summer destination in the Netherlands to drive tourism between the Netherlands and Graz with the direct KLM flight.
Activity
Zapper PR arranged destination awareness and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Graz Airport, the city Graz and the region Steiermark to increase sales, awareness and knowledge about this route.
- CityZapper city of the month campaign
- Online marketing campaign
- Press releases
- Press trips
- Trade liaison
- Joint marketing activities with trade
Solution
The digital sales platform ‘Verrassend Graz’ has launched and is being filled with holiday packages from trusted tour operators in The Netherlands. Zapper PR will take care of trade development and lead generation to www.verrassendgraz.nl through online marketing activities supported by Dutch travel bloggers. All holiday packages include: a KLM return flight in economy class, excursions and hotel accommodation.
