Las Vegas

 

Objective

Increase incoming tourism from the Netherlands to Las Vegas, create awareness for the direct KLM flight Amsterdam – Las Vegas.

Activity

Zapper PR arranged destination and product development for KLM’s new direct flight to Las Vegas to increase sales, awareness and knowledge about this new connection between Amsterdam Schiphol Airport and Las Vegas.

  • Digital Sales Platform
  • Tour Operator liaison
  • Advertorial in daily newspaper
  • Blogger promotion

Solution

Zapper PR launched the website Las Vegas Deals in the Netherlands. The website presents holiday packages from trusted tour operators. After the live date we started our Marketing & PR machine to generate website traffic. Together with our partner tour operators we started selling the amazing destination Las Vegas. Zapper PR takes care of lead generation, contracts and follows the booking requests. Las Vegas has seen an increase of incoming tourism from the Netherlands, we are very happy with this achievement.

Partner

Results