Incredible India
Zapper PR organized a roadshow in collaboration with Incredible India in Spain and Portugal.
Objective
The roadshow had as ultimate goal to attract more visitors to India. This was done by strengthening the bond with tour operators, MICE and travel agencies.
Activity
Zapper PR connected with tour operators in Spain and Portugal for the purpose of exchanging ideas and information to one another during the roadshow
- Press release
- Event coordination
Solution
Zapper PR selected attractive 5 star venues in Barcelona, Madrid, Sevilla and Lisbon. Invited Tour Operators, MICE and adventurous smaller travel agencies who focus on experiences. A delegation of State Tourism Boards and Tour Operators had the opportunity to meet the local Travel Trade Professionals during 2 hour speed dating sessions to exchange ideas, information and discuss new business development. India Tourism inspired the audience with tourism facts about India and inspiring presentations and video’s followed by an Indian buffet and a cultural program.
