Cardiff & Wales



  • Inform press and trade about the travel opportunities to Wales
  • Develop tourism to Wales from the Netherlands, Belgium and Germany and create awareness for the direct flight from Amsterdam to Cardiff


Zapper PR arranged the destination and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Cardiff Airport, Cardiff, Wales as holiday destination and the Wales Way routes to increase sales, awareness and knowledge about the destination on the Dutch and German market.

  • Digital sales platform
  • Product development
  • Trade liaison
  • Trade communication
  • KLM media campaign
  • Fam trip
  • Press trips


To inform press and trade about the travel opportunities to Wales we organised a boat trip through the beautiful canals of Amsterdam. After a presentation Visit Wales organised a quiz for their guests. The participants who paid attention during the presentation were able to answer all questions, it was nice to see how enthusiast the feedback was from our guests. 40+ guests attended the event, a good mix of travel journalists from daily news papers and lifestyle magazines, travel bloggers and our partner Tour Operators.

Furthermore, Zapper PR launched a website Discover Wales in the Netherlands, Belgium and Germany. The websites present holiday packages from trusted Tour Operators. After the go live date we started our marketing & PR machine to generate website traffic. Together with our partner Tour Operators we started selling destination Wales, the advantage is that there is no distraction to other destinations. Zapper PR takes care of lead generation, contracts and follows the booking requests. During our campaign Visit Wales has seen an increase of incoming tourism from the Netherlands, Belgium and Germany, we are very happy with this achievement.