Austin-Bergstrom International Airport

In order to promote Austin as travel destination in combination with the newly launched KLM-flight from Amsterdam to the capital of Texas, Zapper PR executed a marketing campaign. The campaign covered multiple channels to reach different audiences.


Our partner Austin-Bergstrom International Airport asked us to promote Austin as a travel destination in the Netherlands to drive tourism between the Netherlands and Austin with the new direct KLM flight. The objective of the activities was therefore to generate a big reach in the number of people.


Zapper PR arranged destination awareness and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Austin-Bergstrom International Airport to increase sales, awareness and knowledge about this new route. 

  • CityZapper campaign consisting of
    • banners 
    • blogs
    • social media promotion (Instagram, Facebook and Pinterest)
    • dedicated newsletter about the destination
    • publication in the monthly CityZapper newsletter


Highlights of the CityZapper campaign were writing and publishing two blogs about highlights in Austin and also a promotion on social media of these blogs. We sent out a dedication newsletter as well. Austin was also mentioned in the monthly Newsflash.

We promoted Austin as a travel destination through banners on the CityZapper website.

Credit header: © Priya Karkare


Austin–Bergstrom International Airport - Airport Suppliers