Austin-Bergstrom International Airport
In order to promote Austin as travel destination in combination with the newly launched KLM-flight from Amsterdam to the capital of Texas, Zapper PR executed a marketing campaign. The campaign covered multiple channels to reach different audiences.
Objective
Our partner Austin-Bergstrom International Airport asked us to promote Austin as a travel destination in the Netherlands to drive tourism between the Netherlands and Austin with the new direct KLM flight. The objective of the activities was therefore to generate a big reach in the number of people.
Activity
Zapper PR arranged destination awareness and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Austin-Bergstrom International Airport to increase sales, awareness and knowledge about this new route.
- CityZapper campaign consisting of
- banners
- blogs
- social media promotion (Instagram, Facebook and Pinterest)
- dedicated newsletter about the destination
- publication in the monthly CityZapper newsletter
Solution
Highlights of the CityZapper campaign were writing and publishing two blogs about highlights in Austin and also a promotion on social media of these blogs. We sent out a dedication newsletter as well. Austin was also mentioned in the monthly Newsflash.
We promoted Austin as a travel destination through banners on the CityZapper website.
Credit header: © Priya Karkare
