Salt Lake City

 

Objective

Create awareness for Salt Lake City and Park City during the winter season. Promote ‘City & Skiing trips’ to Snowbird, Alta, Solitude, Brighton, Park City Mountain resort and Deer Valley.

Activity

Zapper PR arranged trade development and press activities for Salt Lake City on the Dutch market

Solution

Zapper PR launched the website www.wintersportutah.nl. The website presents holiday packages from partner Tour Operators. To generate website traffic we launched an online campaign in combination with blogger advertorials. The press trips resulted in publications in: de Telegraaf, Haarlems Dagblad, de Standaard, various skiing magazines and reached 1.5 million potential tourists. Zapper PR took care of lead generation, trade contracts and followed the booking requests. Salt Lake City has seen an increase in bookings from the Netherlands and Belgium during the winter season. Our partners are happy with the results and the campaign execution.

Partner

Results