Zapper PR executed a marketing campaign in collaboration with Region Jämtland Härjedalen and KLM. The aim was to attract visitor to the region with a stop-over citytrip in Trondheim.
Generating sales and awareness for travel packages to the Region Jämtland Härjedalen in Sweden via a stop-over in the region Trøndelag – and more specifically Trondheim – which is reached by the direct KLM flight from Amsterdam to Trondheim.
Zapper PR focused this campaign mainly on contact with press. Therefore the following activities were executed:
To generate sales and awareness for the region Jämtland Härjedalen in Sweden via gateway Trondheim Zapper PR organised several press trips and press publications. Zapper PR invited print and online media which resulted in great publications. The region is beautiful and has a lot to offer to the Dutch travellers. We carefully selected journalists and bloggers with a passion for outdoor activities, this resulted in more publications than we initially negotiated. Our partner in Jämtland Härjedalen took care of a memorable experience.