Fjord Norway
In collaboration with Fjord Norway and KLM, an extensive marketing campaign was executed for the Dutch and Belgian markets. Zapper PR has been a proud PR partner for already multiple years. Each year we can reach a broad audience with our extensive and multi-faceted marketing campaign focused on shoulder season (autumn, winter and spring).
Objective
Promote Fjord Norway (Ålesund, Stavanger, Bergen, and Sognefjord) as a tourism destination in combination with the direct KLM-flight. This is to increase awareness around traveling to these Norwegian cities and the nature of Sognefjord, increase sales for the direct flight from Amsterdam to Ålesund, Bergen, and Stavanger, and increase the amount of Dutch travelers to this area.
Activity
ZapperPR executed a broad marketing campaign for Fjord Norway and KLM for the Netherlands and Belgium for multiple years in a row. These are the elements of which the campaigns consisted and consist:
- Sales Platform: boek.fjordnorway.com
- Trade liaison
- Blogger Ads
- An extensive CityZapper campaign
- Organizing and network event
- Online advertising on Meta
- Consumer Activation: A giveaway to Fjord Norway in collaboration with Relay (part of Lagardère Travel Retail)
- Offline marketing with ads in newspapers (NRC) and Flying Dutchman (the magazine of KLM)
- Press releases
- Press trips
Solution
The broad approach to the promotion of Fjord Norway as a tourism destination resulted in a vast portfolio of executed campaigns and projects, including the establishment of a sales platform at boek.fjordnorway.com, extensive online advertising on Meta, consumer activation through a giveaway in collaboration with Relay (part of Lagardère Travel Retail), and press trips.
