The collaboration with Zapper PR for the positioning of Edmonton and Jasper in the Dutch market has been very successful. We have worked in collaboration for three years and have seen results increase year-over-year. The Sneeuwzeker Deals campaign has helped drive an increase in travellers to Edmonton during the winter need period but also because the team constantly find innovative ways to ensure we are reaching the right target audience. Throughout our collaboration, Zapper PR has delivered on their promises and worked hard to remain on budget despite some mid-campaign shifts. We have been happy with our partnership and look forward to a strong relationship in the years ahead.