Get the most out of sponsored articles

Bloggers are big influencers in the online PR these days, especially in the travel industry. Sponsored stories are a great way to reach the desired target group and send out the message you want to share, possibly with direct links back to your website. 

To create even more exposure with these sponsored articles, Zapper PR uses a method where the different blogs link to each other with relevant content about the destination. At the end of the article the blogs link to other blogs who wrote similar articles about the destination. This can be done with a link to different cities, but also with pointing out other interesting things that you can do in a specific city.

Case: Norway Home of Skiing

*block that links to other relevant articles

An example is the promotion Zapper PR did for Norway Home of Skiing. In this project there was a focus on four different skiing areas in Norway; Geilo, Oslo, Trysil and Hemsedal. These areas are linked to each other on the different blogs.

How we did this:

  • A clear and recognizable block under the article with links to other blogs.
  • Other blogs wrote extensive articles about the other ski area’s.
  • This way, the visitors are inspired by all the different ski area’s on different blogs!

Zapper PR can promote your destination in many different and creative ways. If you want more information about how we can apply this for your destination, do not hesitate to give us a call or send us an e-mail.


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