We have signed the contract with South African Tourism for PR campaigns in the Netherlands and Belgium

After a tender procedure – in which South African Tourism requested to come up with ideas for PR activities to stimulate travel to South Africa in the Netherlands and Belgium – our agency, Zapper PR, was appointed to provide this for the tourist agency for the next 3 years. We are pleased and proud to add this partner to the destination portfolio and look forward to a successful partnership.

In the tender procedure, we showed that we can offer even more in addition to the traditional PR work. Our campaigns and expertise lie at the intersection of PR, sales and marketing, and we always seek connections with tour operators to realize further product development for a destination. The ideas we proposed in the tender fit in well with the strategies that South African Tourism will roll out globally in the coming years. We look forward to further developing and shaping the ideas together with South African Tourism, in order to inspire the Dutch and Belgian market for traveling to South Africa.

In the coming period, we will mainly do our best to keep the press informed of trends and developments via press releases, to select the right media for collaborations and press trips to South Africa and to spread positive news in the Netherlands and Belgium to promote travel to the country in order to also support local partners. This is important for South Africa, as the tourism sector is an important pillar of the national economy.

The Netherlands is also an important market for South Africa. It is currently the second largest group of incoming international tourists from Europe after the United Kingdom and Germany. South African Tourism hopes to be able to maintain this position for the Netherlands as soon as travel to the country is possible again and the pandemic is on its way back. We look forward to joining forces with South African Tourism to make this happen.

Read the Dutch-language press release that we have sent out here.

Photo: © South African Tourism

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