Congress- und Tourismus-Zentrale Nürnberg
In collaboration with Congress- und Tourismus-Zentrale Nürnberg, Zapper PR executed a targeted blogger and CityZapper campaign in the Netherlands. The partnership aimed to introduce Dutch travellers to Nürnberg as an appealing city break destination in southern Germany, highlighting its accessibility and compact character.
The campaign positioned Nürnberg as a city where history, culture and local food come together. From its well-preserved medieval centre and historical landmarks to its contemporary cultural scene and Franconian cuisine, the focus was on offering a well-rounded and authentic city experience. This made Nürnberg particularly attractive to travellers looking for a city trip with both depth and atmosphere.
Objective
The objective of the campaign was to increase awareness of Nürnberg among Dutch travellers and to position the city as a strong alternative to more traditional European city break destinations. By using personal storytelling and trusted platforms, the campaign aimed to inspire travellers in the early stages of planning.
Activities
Zapper PR developed and executed a campaign tailored to the Dutch market.
The campaign consisted of:
Through in-depth storytelling and targeted CityZapper content, Nürnberg was presented as a versatile and accessible destination. The campaign reached travellers seeking meaningful city experiences and positioned Nürnberg as an attractive option for a cultural and culinary city break.
Credit header: © Kristof Göttling
