Bristol & Bath – Two cities, one trip
Objective
Promote Bristol and Bath via gateway Bristol Airport and the KLM direct flight Amsterdam – Bristol.
Activity
Zapper PR arranged a campaign for Bristol and Bath ‘two cities, one trip’. To develop high yield traffic during the shoulder season for KLM’s direct flight from Amsterdam Schiphol Airport to Bristol Airport.
- Digital sales platform
- Tour operator liaison
- CityZapper city of the month campaign
- Facebook and Instagram advertisement
- Blogger collaborations
- KLM media campaign
- Press release
Solution
To create high yielding traffic to Bath and Bristol, Zapper PR has built a Sales Platform on which packages from tour operators are visible for potential travellers. The platform www.gobristol.nl has a strong focus on sales conversions. Besides the GoBristol website we also launched a campaign of the month on the biggest city trip platform in The Netherlands ‘CityZapper’ with 245.000 unique visitors each month. We created a Bristol travel guide including a mini guide for Bath. We also sent 2 dedicated newsletters to 85.000 subscribers and banners and advertisement blocks with 450.000 views and direct links to the website of our partners. In a very short period we reached out to millions of potential travellers, so we can say that we created a buzz around these 2 cities in the UK.
