Bristol & Bath – Two cities, one trip

Objective

Promote Bristol and Bath via gateway Bristol Airport and the KLM direct flight Amsterdam – Bristol.

Activity

Zapper PR arranged a campaign for Bristol and Bath ‘two cities, one trip’. To develop high yield traffic during the shoulder season for KLM’s direct flight from Amsterdam Schiphol Airport to Bristol Airport.

Digital sales platform
Tour operator liaison
CityZapper city of the month campaign
Facebook and Instagram advertisement
Blogger collaborations
KLM media campaign
Press release

Solution

To create high yielding traffic to Bath and Bristol, Zapper PR has built a Sales Platform on which packages from tour operators are visible for potential travellers. The platform www.gobristol.nl has a strong focus on sales conversions. Besides the GoBristol website we also launched a campaign of the month on the biggest city trip platform in The Netherlands ‘CityZapper’ with 245.000 unique visitors each month. We created a Bristol travel guide including a mini guide for Bath. We also sent 2 dedicated newsletters to 85.000 subscribers and banners and advertisement blocks with 450.000 views and direct links to the website of our partners. In a very short period we reached out to millions of potential travellers, so we can say that we created a buzz around these 2 cities in the UK.

Partner

Results

Circulation: 200.000

Reach: 250.000

Media value: EUR 200.000

It is with much enthusiasm that I write to recommend your services at Zapper PR.

I worked with Zapper PR to conduct an in market sales missions in the Netherlands and Belgium. Both Marielle and Christian were responsive and quick to reply to my initial request and help me organize a full mission within 7 weeks of travel. The sales mission they organized included organizing 9 appointments over 3 days, presentations and transportation to/from each office. The appointments organized were very relevant towards my goals and I was pleased with the initial outcomes.

Marielle is very professional and easy to work with. She accompanied me to each appointment and assisted in helping me understand the markets and clients better. She followed up after my mission to ensure that I was happy with the results and provided some recap notes as well which was appreciated. The itinerary she put together was very well organized and well thought out.

My trip was a success due to their hard work, knowledge of the market and organization. I would recommend working with them to assist with in market sales missions and representation.

Kimberley Wall