Visit Bristol & Visit Bath
Zapper PR designed and executed a broad marketing campaign to promote Bristol and Bath as travel destination. The campaign was in collaboration with Visit Bristol, Bristol Airport, Visit Bath and KLM.
Objective
Promote Bristol and Bath as tourism destination via gateway Bristol Airport and the KLM direct flight Amsterdam – Bristol.
Activity
Zapper PR arranged a campaign for Bristol and Bath ‘two cities, one trip’. To develop high yield traffic during the shoulder season for KLM’s direct flight from Amsterdam Schiphol Airport to Bristol Airport.
- Digital sales platform
- Tour operator liaison
- CityZapper city of the month campaign
- Facebook and Instagram advertisement
- Blogger collaborations
- KLM media campaign
- Press release
Solution
To create high yielding traffic to Bath and Bristol, Zapper PR has built a Sales Platform on which packages from tour operators are visible for potential travellers. The platform www.gobristol.nl has a strong focus on sales conversions. Besides the GoBristol website we also launched a campaign of the month on the biggest city trip platform in The Netherlands ‘CityZapper’ with 245.000 unique visitors each month. We created a Bristol travel guide including a mini guide for Bath. We also sent 2 dedicated newsletters to 85.000 subscribers and banners and advertisement blocks with 450.000 views and direct links to the website of our partners. In a very short period we reached out to millions of potential travellers, so we can say that we created a buzz around these 2 cities in the UK.
