Bristol & Bath – Two cities, one trip

 

Objective

Promote Bristol and Bath via gateway Bristol Airport and the KLM direct flight Amsterdam – Bristol.

Activity

Zapper PR arranged a campaign for Bristol and Bath ‘two cities, one trip’. To develop high yield traffic during the shoulder season for KLM’s direct flight from Amsterdam Schiphol Airport to Bristol Airport.

Solution

To create high yielding traffic to Bath and Bristol, Zapper PR has built a Sales Platform on which packages from tour operators are visible for potential travellers. The platform www.gobristol.nl has a strong focus on sales conversions. Besides the GoBristol website we also launched a campaign of the month on the biggest city trip platform in The Netherlands ‘CityZapper’ with 245.000 unique visitors each month. We created a Bristol travel guide including a mini guide for Bath. We also sent 2 dedicated newsletters to 85.000 subscribers and banners and advertisement blocks with 450.000 views and direct links to the website of our partners. In a very short period we reached out to millions of potential travellers, so we can say that we created a buzz around these 2 cities in the UK.

Partner

    

 

Results

Circulation: 200.000

Reach: 250.000

Media value: EUR 200.000