Cagliari & De Pizzabakkers

 

Objective
Create awareness for the KLM route Amsterdam – Cagliari

Activity
Zapper PR arranged destination and product development for KLM’s direct flight from Amsterdam Schiphol Airport to Cagliari Airport to increase sales, awareness and knowledge about this destination.

Solution
Zapper PR collaborated with the Dutch restaurant chain ‘De Pizzabakkers’, 22 locations in total. We partnered with ‘De Pizzabakkers’ to promote Cagliari Airport as access point to the city Cagliari and destination Sardinia, which can easily be reached with the direct KLM flight. De Pizzabakkers consumers had the opportunity to win a trip to Cagliari including 2 KLM tickets to Cagliari Airport. Zapper PR branded all 22 restaurants with attractive promotion materials. Participants could register via a win action website. The result was a valuable database of thousands of enthusiastic participants, a happy price winner and exposure for Cagliari and the direct flight from KLM amongst a relevant target audience.

Partner

Results

Circulation: 200,000
Reach: 500,000
Media value: €250,000